AGENDA
Brain research and other innovative technologies to study shopping behavior, shows that a lot of purchasing decisions are made subconsciously. The Shopper Brain Conference Series is the only meeting in the world on the intersection of shopper marketing with neuromarketing. Cutting-edge strategies and insights are shared by international keynote speakers.
Thursday June 22, 2017
THE SHOPPER BRAIN CONFERENCE - USA | |
09:00 | Registration and welcome coffee |
09:45 | Opening of the Shopper Brain Conference USA - Presentation of the annual shopper bench-marking study Phil McGee, President Decision Breakers |
10:00 |
Brain Signals of Desire - What brain-science tells about consumer preference - How approach motivation and reward anticipation and consumer behavior relate - Practical applications in shopper marketing Michael E. Smith, Vice President, Nielsen Consumer Neuroscience |
10:30 |
Does Your Store Evoke Desire in Shoppers? - Elucidating the neural underpinnings of in-store shopper behavior with brain scanning - fMRI investigation into retail environments and their effects on impulsive buying - Effective packaging: an fMRI case for a fruit design package that lifted sales drastically Roeland Dietvorst, Scientific Director, Alpha.One |
11:15 |
Coffee-break |
EMOTIONAL MARKETING | |
11:45 |
Best Ways to Recruit New Shoppers Using Emotional
Marketing |
12:15 |
Cash, Travel, and Neuroscience Biometric science reveals new insights in reward preference emotions - Behavioral motivators behind reward selection - Emotional aspects of reward preference among their consumers - How to position goods and services as better motivational tools than cash Charlotte Blank, Chief Behavioral Officer, Maritz |
12:45 | Lunch |
PRACTICAL LESSONS FROM NEUROMARKETING FOR SHOPPER MARKETERS | |
02:00 | When the Brain Goes Shopping - Making stores more brain-friendly - New ways to measure the shopping experience Steve Genco, Author of 'Neuromarketing for Dummies', Advisor, Intuitive Consumer Insights |
02:45 |
Behavioral Economics and Nudge |
03:15 |
Coffee-break
|
UNDERSTANDING SUBCONSCIOUS CONSUMER TRIGGERS | |
03:45 |
Step Closer, Step Ahead: Overcoming the Inevitable Say/Feel
Gap |
04:15 | Predicting Consumer Impulsive Shopping Behaviors - Understanding underlying triggers to better forecast impulsive marketplace responses - How to determine overall propensity for impulsive behavior - Consequences for shopper marketers Don E. Schultz, Professor Emeritus (in Service), IMC department at Northwestern |
04:45 | Wrap-up & Networking Drinks |
08:00 | Conference Dinner Wining, dining, and meeting new colleagues and peers. The dinner is included in the full conference registration fees. |
Friday June 23, 2017
SHOPPER MARKETING STRATEGIES IN A CHANGING WORLD | |
09:00 | Registration and welcome coffee |
10:00 |
Digitally Connected Customers – Emotionally Connected Customer’s Brains - Understanding the shift from individual experience to shared and connected shopper experiences - How social media networks draw shoppers together into a cognitive ‘force majeure’ David Kepron, Vice President - Global Design Strategies, Marriott International |
10:30 |
Case Study Hershey's:
'Better For You Products'
- A retailer's introduction of 'better for you products' - How Facial Coding helped understand shopper’s emotional reaction - Bridging the “say vs. feel”-gap for a front end reinvention Kamal Sharma, Senior Manager - Shopper Insights, The Hershey Company Anne Stephenson, Partner, Explorer Research |
11:15 |
Coffee-break |
11:45 |
Copycat Killers: Self-Defense Training for Brands - Show case the effect of copy cat brands and what to do about it - The science behind search behaviors of shoppers - Explore self-defense strategies that undermine the copycat effect Tim Holmes, Director of Research, Acuity Intelligence Ltd. / Honorary Research Associate, Royal Holloway, University of London |
12:15 |
Memory & Marketing - How memory works and why memory is vital for success in sales and marketing - How to influence future buying decisions by memorable marketing Carmen Simon, Cognitive Neuroscientist and co-founder, Rexi Media |
12:45 | Lunch |
BRAIN-PLEASING PACKAGE DESIGN | |
01:45 |
A Case Study: Does Neuromarketing help to Evaluate Designs and Predict Actual Sales Figures? - Evaluating tea packaging design with the help of fMRI - Gaining new markets without losing old ones Gesa Lischka, CEO Kochstrasse |
02:15 |
Choosing the Package that Sends the Correct Message to the Shopper |
02:45 | Coffee-break |
SHOPPER BEHAVIOR IN A DIGITAL WORLD | |
03:15 |
Omnichannel is B.S. |
03:45 |
Behavior Science and Digital Conversion |
04:30 | Networking Drinks |