As Executive Vice President at PRS IN VIVO, a leading shopper and packaging research firm, Jonathan manages several client relationships, supervises the Account Executive group and oversees the firm’s marketing efforts.

Asher has over thirty years’ experience in both marketing research and brand design for consumer packaged goods.

A frequent speaker and lecturer on topics pertaining to marketing and design, Jonathan has been quoted in major publications, including Fortune, The New York Times, The Wall Street Journal, Brandweek, Advertising Age and Brand Packaging. Jonathan has appeared on “ABC World News Tonight,” the “CBS Evening News,” “CNN Headline News,” “Fox Network News,” NBC’s “Today” show, ABC Radio and CNBC’s “On The Money.” He is also a faculty member of the Path To Purchase Institute.