shopper brain conference - USA
June 22-23, 2017
When The Brain Goes Shopping
Lessons from Neuromarketing
June 22, 2017 2:00 PM

Retailers can influence three aspects of shopping to make their stores more brain-friendly. All three can benefit from neuromarketing insights and can be assessed with neuromarketing methods:
  • Finding: Stores need to help shoppers find what they’re looking for, as well as discover new things that they may not be looking for.
  • Choosing: Stores need to make it easy for shoppers to choose among alternatives. Many sales may be lost if the choice task is too daunting for the consumer.
  • Paying: Stores need to help shoppers overcome the pain of paying. Some shoppers feel this pain more than others, but all shoppers feel it.

In this talk 'Neuromarketing for Dummies' author Steve Genco will reveal what happens in the brain when people go shopping. Genco uses the insights from neuromarketing and applies them to the retail environment with the aim to develop smarter and more brain-friendly shopping environments.

Audience take-aways:
- Understanding the difference of going shopping and doing shopping
- Ideas to make stores more brain-friendly
- Learn about new ways to measure the shopping experience

See full agenda »