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Don E. Schultz

Don E. Schultz, BBA (University of Oklahoma), MA and PhD (Michigan State University) is Professor Emeritus (in-service) of Integrated Marketing Communications, The Medill School, Northwestern University, Evanston, IL and President of Agora, Inc., a global marketing, communication and branding consulting firm in Chicago. Schultz consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America.

He is the author/co-author of thirty-one books and over one hundred and fifty trade, academic and professional articles. He serves on the editorial review board for a number of trade and scholarly publications. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication. Schultz is a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Business Marketing Association, the International Advertising Association and others. He is a Fellow of ISBM (Institute for the Study of Business Markets) at Pennsylvania State University. He is also a director/advisor to a number of established and start-up companies. Schultz provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. He has received numerous awards, including the AAA (American Academy of Advertising) Ivan Preston Outstanding Contributions to Research Award in 2014. He lives in Chicago with his wife Heidi who is also his business partner.