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shopper brain conference
Dublin, October 25-26, 2023
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Charlotte Blank

Charlotte Blank is Chief Behavioral Officer of Maritz. She leads the company's practice of behavioral science and innovation, through expert applicaions of social psychology and behavioral economics. In this effort, Charlotte is striving to forge the connection between academic theory and applied business practice, elevating the use of field research to better make sense of human behavior in the evolving marketplace.

Charlotte has led programs in neuromarketing, social media, and global branding during her ten years in media and automotive industries, in which she worked in innovation for Turner Broadcasting, and various marketing roles for General Moters. She earned a Bachelor in Scienc deree in Neuroscience and Behavioral Biology from Emory University, and a Master's in Business Administration from Harvard Business School. Charlotte's passion is exploring the truths about human nature and discovering what "makes us tick"