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shopper brain conference
Dublin, October 25-26, 2023
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Phil McGee

Phil McGee began his career in the CPG industry in 1994 with the launch of Private Label Marketing News, a monthly newsletter he founded that covers trends and significant events in the marketing of private brands. That same year, he joined Daymon Associates, the country’s leading private label sales and marketing organization. In 1997, he joined Kmart Corporation where he served as Director, Corporate Brands, and moved through the ranks to become Divisional Vice President, Strategic Marketing.

In 2003, he joined the Campbell Soup Company where he lead the company’s efforts in Customer and Shopper Insights. In this capacity, Phil was a pioneer in Shopper understanding for Campbell's with contributions ranging from shelving and packaging upgrades for several of Campbell's iconic brands to breakthrough innovations in Shopper Marketing and Center Store activations. Prior to launching Decision Breakers in 2016, Phil served as President, Global Shopper & Retail, at IPSOS, a global marketing research company.