Memory & Marketing
June 23, 2017 12:15 PM
Your life’s success is a result of influencing the memory of others. People make decisions in your favor (hire, promote, love, etc.) based on what they remember - not what they forget. Thus, it’s critical to understand exactly how memory works. The most effective way to influence others is recognizing that memory has evolved to help us keep track of the future, not the past. Since buying decisions are made in the future, we must develop memorable marketing that resonates enough to spark future action.
In this session, Dr. Carmen Simon, cognitive neuroscientist and
co-founder of Rexi Media, will share why memory is vital for success in sales and
marketing. Learn to shift your focus to other people’s memory, and find the
best ways to influence consumer decision-making. This session also involves
audience participation aimed toward increasing focus and encouraging
habituation.
Audience Takeaways:
- Understand the link between influencing customers' memory and decision-making
- Apply three techniques to any content based on how the brain makes decisions
- Develop a modern approach to memory and decisions, where memory is seen from a future perspective
- Learn triggers that remind consumers to take action
- How marketers can connect messaging with emotion to encourage habituation
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