shopper brain conference - USA
June 22-23, 2017

Agenda June 22, 2017
THE SHOPPER BRAIN CONFERENCE - USA
09:45Opening Shopper Brain Conference, Chicago
Carla Nagel
, Executive Director Neuromarketing Science & Business Association

10:00

Brain Signals of Desire
- What brain science tells about  consumer preference
- How 'approach motivation' and 'reward anticipation' and consumer behavior relate
- Practical applications in shopper marketing
Michael E. Smith, Vice President at Nielsen Consumer Neuroscience

10:30

Does Your Store Evoke Desire in Shoppers?
- Elucidating the neural underpinnings of instore shopper behavior with brain scanning
- fMRI investigation into retail environments and their effects on impulsive buying
- Effective packaging: an fMRI case for a fruit design package that lifted sales drastically
Roeland Dietvorst, Scientific Director at Alpha.One

11:15

Coffee-break
EMOTIONS IN MARKETING

11:45

Best Ways to Recruit New Shoppers Using Emotional Marketing
Packed session with practical examples of effective emotional campaigns
- How can you charm new shoppers who are loyal to competitors?
- Critical steps for making your products irresistible to new prospects
Graeme Newell, emotional marketing specialist & president of 602 Communications

12:15

Cash, Travel, and Neuroscience
Biometric science reveals new insights in reward preference emotions
-  behavioral motivators behind reward selection
-  emotional aspects of reward preference amongst their consumers
-  how to position goods and services as better motivational tools than cash
Charlotte Blank, Executive Director, The Maritz Institute
12:45Lunch
WHAT HAPPENS IN THE BRAIN?
14:00When the Brain Goes Shopping
- Making stores more brain-friendly
- New ways to measure the shopping experience
Steve Genco, Author of 'Neuromarketing for Dummies', Advisor, Intuitive Consumer Insights
14:30

Improving Brand Equity
- What is a brand according to our brains?
- Implicit response metrics focusing on better branding
Speaker to be announced

15:00 Coffee-break
DECISION MAKING
15:30 The Neuroscience of Decision Making 
- How memory works and why memory is vital for success in sales and marketing
16:00 Predicting Consumer Impulsive Shopping Behaviors
- Understanding underlying triggers to better forecast impulsive marketplace responses
- How to determine overall propensity for impulsive behavior
- Consequences for shopper marketers
Don E. Schultz, Professor Emeritus (in Service), IMC department at Northwestern
16:30 Wrap-up & Networking Drinks
19:30 Conference Dinner
Wining, dining, and meeting new colleagues and peers. The dinner is included in the full conference registration fees (you can book it separately if you wish to attend 1 day)

Friday June 23, 2017

 The Brain In-Store

10:00

Choosing the Package that Sends the Correct Message to Consumers
- How to use basic perceived value and semiotic concepts
- How Procasa, Naú Snacks, Honda used neuromarketing to improve their packs
Juan Roberto Castro, Head of Neurons Inc LatAm

10:30

Say vs. Feel
- Case study on a retailer's introduction of 'better for you products'
- How Facial Coding helped understand shopper’s emotional reaction
- Bridging the “say vs. feel”-gap for a front end reinvention
Kamal Sharma, Senior Manager - Shopper Insights, The Hershey Company
Anne Stephenson, Partner, Explorer Research

11:15

Coffee-break
Shopper Marketing and Our Subconscious in a Digital World

11:45

Omnichannel is B.S.
- Renewed focus on understanding the core customer
- Creating an on brand ecosystem before blindly utilizing omni-channel tactics that may or may not be a good fit.
Speaker to be announced 
12:45 Lunch 
13:45Digitally Connected Customers – Emotionally Connected Customer’s Brains
How social media networks draw shoppers together into a cognitive ‘force majeure.’
David Kepron, Vice President - Global Design Strategies - Marriott International

14:15

Behavioral Science and Webshop Conversions
Practical neuroscience lessons to improve your web
Roger Dooley, Author of Brainfluence & NeuroscienceMarketing.com
15:15 Coffee-break
Insights from the Shopper Brain for More Strategic Decisions
15:45

The Rise of the Dollar Store & Implications for Marketers
· How the retail environment impacts decision making & purchase
· New strategies for standing out
Speaker to be announced

16:15

Practical Implications
- What can you change in your shopper marketing strategy tomorrow
- Which parts of neurosciences should be integrated in your daily operations
Speaker to be announced

16:45Networking Drinks