Roger started the Shopper Intelligence business in 2007 after a corporate career in marketing and sales for Unilever, United Biscuits and Kraft. SI has become one of the world’s largest specialist firms in shopper measurement with a benchmarking program covering all major CPG categories and retailers across 12 countries. Data that drives a more effective conversation between suppliers and their retailer customers. Now SI is deploying a world first technology, developed within the University of Ghent, that can at last provide accurate quantitative measurement of actual instore behaviour with far lower costs than previous approaches. SI is bringing this new dimension to understanding supermarkets with pilot clients of the system in UK and Australia including Pepsico, Coles, Woolworths, Ferrero, Coke and United Biscuits.