Agenda (day 1) — Shopper Brain Conference

SHOPPER BRAIN CONFERENCE EUROPE - Day 1
Dublin - Wednesday, October 25, 2023

9:00	Welcome coffee & registration
9:30	Opening by the master of ceremonies Audrey Daffy, Global Category Manager, Mars
9:45	The Biggest Trends That Will Change Retail Forever In this engaging presentation, Owen McFeely explores the transformative trends reshaping the retail landscape. From the unstoppable rise of e-commerce and mobile commerce to the power of personalization, AI, and automation, he will delve into the future of retail. David McGee, Advisory Partner, PwC Ireland
10:15	IKEA's Omnichannel Strategy: Translating the In-Store Shopping Experience Online • Overview of IKEA's current omnichannel approach and challenges • Strategies for translating the in-store shopping experience to online • Importance of a seamless customer journey across channels Karen Helweg, Chief Digital Officer at IKEA DK
10:45	Coffee Break
11:15	Unlock the Potential of Social Listening: Harnessing Social Data to Drive Winning Strategies • Grasp the fundamentals of social listening • Analyze the conversations surrounding your brand and products • Transform social data into a successful strategy Dr Alan Shaw, Chair of the Retail Institute Special Interest Research Group at Leeds Beckett University
11:45	How Less can be More with Retail Signage • Identify nonconscious drivers using EEG • Discover what type of signage drives engagement and branding • Learn to harness the power of simplicity Dr Joshua Balsters, Neuroscience Director, NIQ
12:15	Lunch break
13:30	How to Use Implicit Measurements to Explain Attitudes vs Brands and Private Labels • Understand the fundamentals of brand relevance • Investigating the emotions underlying brands and private label purchases • Implications for professionals in products marketing, category management, and branding Sandra Horvat & Morana Fudurić, University of Zagreb
14:00	Beyond Personalization: Using Neuroscience to Create Serendipity in the Customer Journey While modern technology provides an incredible opportunity to personalize the customer experience, this strategy may not always be fruitful. This talk will focus on a key alternative: serendipity. The talk will cover the neuroscience of serendipity and how brands can leverage these insights to create unique, meaningful “chance encounters” within the customer journey. Ultimately, it will provide a unique window into the customer experience, enabling marketers to foster rich, meaningful connections with their consumers. Matt Johnson, Author of 'The (mostly) hidden ways marketing reshapes our brains' and 'Branding That Means Business'
14:30	Coffee Break
15:15	Semiotics – The Secret Weapon of Shopper Marketers • Big brands and retailers are using semiotics to make their sales go up • You can do semiotics! Practical moves that stimulate shoppers • How to satisfy emerging needs and the customers of the future. Dr Rachel Lawes, author of 'Using Semiotics in Retail' and 'Using Semiotics in Marketing'
15:45	3 Principles From Consumer Psychology That Will Transform Your Online Sales • Why focusing on sales motivation is the wrong strategy • How to get your customers in the "zone of acceptance" • Building powerful customer journeys with behavioral science Matt Sucha, founder Mindworx Behavioral Consulting
16:30	Wrap-up & Networking Drinks
19:00	Conference Dinner - Harber Master Restaurant « pre-conference activities \| agenda of day 2 »

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