shopper brain conference europe
DUBLIN, 25-26 October 2023
Buy tickets


Day 1: Stores, Brands, Emotions, and Shoppers
Dublin - Wednesday, October 25, 2023
The program is subject to change.

9:00Welcome coffee & registration 
9:30Opening by the master of ceremonies

INTEGRATING THE ONLINE AND IN-STORE SHOPPING EXPERIENCE
9:45 

'Unified Retail' as New Omnichannel Thinking
Taking Advantage of Pre-Purchase Research

• How customers use online information before shopping
• Understanding different types of pre-purchase research
• Shifting the focus on providing helpful additional information throughout the customer journey
Speaker to be announced

10:15



IKEA's Omnichannel Strategy:
Translating the In-Store Shopping Experience Online

• Overview of IKEA's current omnichannel approach and challenges
• Strategies for translating the in-store shopping experience to online
• Importance of a seamless customer journey across channels
Karen Helweg, Chief Digital Officer at IKEA DK


10:45

Coffee Break

UNDERSTANDING THE SHOPPER

11:15

Unlock the Potential of Social Listening: Harnessing Social Data to Drive Winning Strategies
• Grasp the fundamentals of social listening
• Analyze the conversations surrounding your brand and products
• Transform social data into a successful strategy
Dr Alan Shaw, Chair of the Retail Institute Special Interest Research Group at Leeds Beckett University

11:45 The Shopper Brain on Loyalty
• Investigating the neuroscience behind customer retention
• Analyzing customer data to uncover loyalty patterns
• How to un-loyal your competitors' customers
Speaker to be announced

12:30Lunch break


BRANDS AND EMOTIONS
13:45

Branding the Un-Apples:
Building Brands for Boring Products

• How to build a brand for a product people don't care about
• Evaluating the effectiveness of traditional versus non-traditional FMCG branding techniques
• Lessons for avoiding brand monotony
Speaker to be announced

14:15


Brand Relevance: Strategies to Forge an Unbreakable Connection With Your Audience
• Understand the fundamentals of brand relevance
• Discover effective methods to engage with customers emotionally
• Develop purpose-driven messaging that reflects your brand’s identity
Speaker to be announced

15:00

Coffee Break


BRAND COMMUNICATION
15:45Semiotics – The Secret Weapon of Shopper Marketers
• Big brands and retailers are using semiotics to make their sales go up
• You can do semiotics! Practical moves that stimulate shoppers
• How to satisfy emerging needs and the customers of the future.
Dr Rachel Lawes, author of 'Using Semiotics in Retail' and 'Using Semiotics in Marketing'
16:15Business Case on a Combination of Online and In-store Storytelling
• How to build powerful narratives that build brand loyalty
• Integrate digital and physical channels through storytelling for enhanced engagement
• How to leverage the power of storytelling to differentiate a brand
Speaker to be announced


16:45Wrap-up & Networking Drinks
19:00Conference Dinner
 
 « go to the pre-conference activities | go to the agenda of day 2 »