Dublin - Wednesday, October 25, 2023
The program is subject to change.
9:00 | Welcome coffee & registration |
9:30 | Opening by the master of ceremonies |
INTEGRATING THE ONLINE AND IN-STORE SHOPPING EXPERIENCE | |
9:45 |
'Unified Retail' as New Omnichannel Thinking |
10:15 | IKEA's Omnichannel Strategy: Translating the In-Store Shopping Experience Online • Overview of IKEA's current omnichannel approach and challenges • Strategies for translating the in-store shopping experience to online • Importance of a seamless customer journey across channels Karen Helweg, Chief Digital Officer at IKEA DK |
10:45 | Coffee Break |
UNDERSTANDING THE SHOPPER | |
11:15 | Unlock the Potential of Social Listening: Harnessing Social Data to Drive Winning Strategies • Grasp the fundamentals of social listening • Analyze the conversations surrounding your brand and products • Transform social data into a successful strategy Dr Alan Shaw, Chair of the Retail Institute Special Interest Research Group at Leeds Beckett University |
11:45 |
The Shopper Brain on Loyalty • Investigating the neuroscience behind customer retention • Analyzing customer data to uncover loyalty patterns • How to un-loyal your competitors' customers Speaker to be announced |
12:30 | Lunch break |
BRANDS AND EMOTIONS | |
13:45 |
Branding the Un-Apples: |
14:15 | Brand Relevance: Strategies to Forge an Unbreakable Connection With Your Audience • Understand the fundamentals of brand relevance • Discover effective methods to engage with customers emotionally • Develop purpose-driven messaging that reflects your brand’s identity Speaker to be announced |
15:00 | Coffee Break |
BRAND COMMUNICATION | |
15:45 | Semiotics – The Secret Weapon of Shopper Marketers • Big brands and retailers are using semiotics to make their sales go up • You can do semiotics! Practical moves that stimulate shoppers • How to satisfy emerging needs and the customers of the future. Dr Rachel Lawes, author of 'Using Semiotics in Retail' and 'Using Semiotics in Marketing' |
16:15 | Business Case on a Combination of Online and In-store
Storytelling
• How to build powerful narratives that build brand loyalty • Integrate digital and physical channels through storytelling for enhanced engagement • How to leverage the power of storytelling to differentiate a brand Speaker to be announced |
16:45 | Wrap-up & Networking Drinks |
19:00 | Conference Dinner |
« go to the pre-conference activities | go to the agenda of day 2 » |