Agenda (day 1) — Shopper Brain Conference

Day 1: Stores, Brands, Emotions, and Shoppers
Dublin - Wednesday, October 25, 2023
The program is subject to change.

9:00	Welcome coffee & registration
9:30	Opening by the master of ceremonies
INTEGRATING THE ONLINE AND IN-STORE SHOPPING EXPERIENCE
9:45	'Unified Retail' as New Omnichannel Thinking Taking Advantage of Pre-Purchase Research • How customers use online information before shopping • Understanding different types of pre-purchase research • Shifting the focus on providing helpful additional information throughout the customer journey Speaker to be announced
10:15	IKEA's Omnichannel Strategy: Translating the In-Store Shopping Experience Online • Overview of IKEA's current omnichannel approach and challenges • Strategies for translating the in-store shopping experience to online • Importance of a seamless customer journey across channels Karen Helweg, Chief Digital Officer at IKEA DK
10:45	Coffee Break
UNDERSTANDING THE SHOPPER
11:15	Unlock the Potential of Social Listening: Harnessing Social Data to Drive Winning Strategies • Grasp the fundamentals of social listening • Analyze the conversations surrounding your brand and products • Transform social data into a successful strategy Dr Alan Shaw, Chair of the Retail Institute Special Interest Research Group at Leeds Beckett University
11:45	The Shopper Brain on Loyalty • Investigating the neuroscience behind customer retention • Analyzing customer data to uncover loyalty patterns • How to un-loyal your competitors' customers Speaker to be announced
12:30	Lunch break
BRANDS AND EMOTIONS
13:45	Branding the Un-Apples: Building Brands for Boring Products • How to build a brand for a product people don't care about • Evaluating the effectiveness of traditional versus non-traditional FMCG branding techniques • Lessons for avoiding brand monotony Speaker to be announced
14:15	Brand Relevance: Strategies to Forge an Unbreakable Connection With Your Audience • Understand the fundamentals of brand relevance • Discover effective methods to engage with customers emotionally • Develop purpose-driven messaging that reflects your brand’s identity Speaker to be announced
15:00	Coffee Break
BRAND COMMUNICATION
15:45	Semiotics – The Secret Weapon of Shopper Marketers • Big brands and retailers are using semiotics to make their sales go up • You can do semiotics! Practical moves that stimulate shoppers • How to satisfy emerging needs and the customers of the future. Dr Rachel Lawes, author of 'Using Semiotics in Retail' and 'Using Semiotics in Marketing'
16:15	Business Case on a Combination of Online and In-store Storytelling • How to build powerful narratives that build brand loyalty • Integrate digital and physical channels through storytelling for enhanced engagement • How to leverage the power of storytelling to differentiate a brand Speaker to be announced

16:45	Wrap-up & Networking Drinks
19:00	Conference Dinner
« go to the pre-conference activities \| go to the agenda of day 2 »

Organized by

Media Partners