A strategic planner with over 20 years’ experience of getting under the skin of consumers and shoppers alike, from different cohorts and cultures, to understand what makes them tick. Robert is the Director of Strategic Planning at commerce agency V360° who strive to drive growth for their brand and retailer clients through their bricks’n’clicks approach to consumer engagement. Prior to V360°, his career ranges from market research agencies in London to client-side insight and planning roles with Renault UK, Diageo Ireland and Diageo Europe, not to mention creative advertising group BBDO Dublin.