Renee is a researcher at Unravel Research, a leading Dutch company dedicated to unraveling the mysteries of the human brain to revolutionize marketing strategies. Her expertise lies in harnessing the power of neuromarketing technologies, including Eye Tracking and EEG, to forecast and amplify the effectiveness of various facets of marketing, including stores, advertisements, products, websites, and communication strategies. She is intrigued by untangling decision-making processes and designing the most brain-friendly retail shelves. This pursuit of understanding is pivotal for retailers, brands, and shoppers alike, as the arrangement of products on a shelf must align with the lightning-fast search and selection processes of customers to maximize sales. Renee has a Master's degree in Economic & Consumer Psychology, equipping her with a deep understanding of consumer behavior and decision psychology. She is excited about sharing her insights and discoveries at the Shopper Brain Conference Europe.