Matt started his career in mathematics but quickly figured out that his passion was elsewhere - in Behavioral Economics and Consumer Psychology. He quit his corporate job in 2015 and founded Mindworx Behavioral Consulting. He and his team specialize in improving digital sales, new product design, and customer journeys with the help of consumer psychology. Matt has led projects for some of the largest banks, insurance, and telco companies in Europe. They've also become the World’s Leader in Consumer Psychology Training.