Dr Alan Shaw is the Chair of the Retail Institute Special Interest Research Group at Leeds Beckett University based in the United Kingdom. He is also a senior lecturer in Digital Marketing, founder of Strategic Planet, member of the Social Media Research Foundation, and Chairman of X-PERT Health (a diabetes education charity in the UK). Alan also has over 25 year’s experience working in industry, mainly on digital and web projects. Alan’s main research interests are social marketing, social media marketing, social network analysis, social listening, Web 3.0, the blockchain and the Metaverse.