Sandra is an associate professor at the University of Zagreb, Faculty of Economics & Business specializing in private labels, brand management, and digital marketing. She is one of the program directors for the professional graduate study Digital Marketing, where she teaches the courses Consumer in the Digital Environment, User Experience and Design, and Digital Brand Management. Since 2019, she has been a visiting professor at the ISM University of Management and Economics in Vilnius, Lithuania in the Master's program "International Marketing and Management", where she teaches the course "International Consumer Behaviour". She publishes works in scientific and professional magazines and participates in marketing conferences. She is a member of and national representative for Croatia in the European Marketing Academy (EMAC).