shopper brain conference
Dublin, October 25-26, 2023
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Pre-conference Activities - October 24, 2023

9:00Masterclass Behavioral Science in Retail
How to re-shape the experience of your offering

With leading behavioral scientist Denis O'Hora, you will explore the following four questions:

  • What moves my customers?
  • What gets in my customer’s way?
  • How do my customers differ from place to place?
  • How do I learn from my customers?

Depending on how your customer finds you, you will gain insights into:

  • Store layout and design
  • Pricing and promotions
  • Customer experience and satisfaction
  • Knowing what’s working and what is not

You can add this masterclass to your registration or book it for 499 euros.
Denis O'Hora,  Behavioural Scientist at the University of Galway


Wrap-up and end of the sessions

12:30Retail Safari Start
Gather at the reception desk at 12:30 of the Gibson Hotel and travel and walk with Sara and Luna to the starting point in the city.


Meet at the starting point (Bewley's Oriental Cafe (first floor) 78-79 Grafton Street, Dublin 2) at 13:30 sharp.


Start Retail Safari 'Shopper Experience Highlights of Dublin'
Starting point: Bewley's Oriental Cafe (first floor) 78-79 Grafton Street, Dublin 2.

The Retail Safari will provide a glimpse inside the diversity and uniqueness of Dublin's Glocal retail landscape. From traditional family-run stores to modern luxury department stores, artisan food emporiums, luxury pre loved clothing boutiques as well as artisan jewellers, perfumers and coffee houses - you'll find it all in Dublin. There might even be a visit to a Dublin pub to explore the role neuromarketing science plays in nudging consumer choice.

With Robert Flavin, V360


Opening Dinner at the Gibson Hotel
 Agenda of the Shopper Brain Conference (day 1) »