Dublin - Thursday, October 26, 2023
9:00 | Welcome coffee & registration |
9:30 | Opening by the master of ceremonies Audrey Daffy, Global Category Manager, Mars |
9:45 |
Storytelling: Audiovisual Perception from a Neuroscientific Perspective |
10:15 | How Podcasting, Reels, and TikTok is Changing the Storytelling in Business • How storytelling is changing due to short-form hyper-personalized content • Brand lessons on telling meaningful stories that build over time • Content trends and how to re-inspire creativity with it Kenneth Mc Hugh, Creative Director, Lefthand Productions |
10:45 | Coffee Break |
11:15 | CASE STUDY: A New Way to Measure Real-life Shopper Behavior in Store - At Scale • Data gathered by automated video analysis • Quantifying the “first moment of truth” across all categories. • Diving into the data behind all shelf interactions and their impact on the point of sale Roger Jackson, CEO, Shopper Intelligence |
11:45 |
How to Get the Best Out of Your Eye-Tracking Solutions In this talk, Tim Holmes will dig deep into one of neuromarketing’s most popular technologies: eye-tracking. He will discuss why a little insight into visual processing in the brain is necessary to get the best results from the many varied solutions available today. Tim Holmes, Independent eye-tracking consultant, Insights Magazine’s Dr Eye-Tracking |
12:15 | Decoding Retail Reality: Insights in Sight from In-Store Eye-Tracking Research • Unveiling in-store eye-tracking insights • Segmenting beyond demographics with eye-tracking • Exploring tiredness's impact on in-store gaze • Learning from methodology and optimizing neuromarketing research conduct Kristian Pentus, Lecturer at the University of Tartu |
12:45 | Lunch break |
13:45 |
Role of Product Popularity in Consumer Decision Making
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14:15 |
Navigating the Craft Beer Aisle: Understanding Customer Choices Using Eye-Tracking |
14:45 | Coffee Break |
15:15 |
How AI Transforms Retail by ‘Deep Consumer Understanding’
• Practical application of Generative AI at a global retailer • What is Generative AI, and how can we leverage its strengths to personalize ads • Lessons learned Joop Snijder, Chief Technology Officer, Aigency |
15:45 | Exploring the Frictionless Future of Shopping • Understanding the interplay between conscious and non-conscious actions in retail settings • How top retailers are championing customer-centric and channel-less strategies • Real-world interventions that amplify sales numbers and cultivate customer devotion. Roger Dooley, Author, and Friction Hunter |
16:15 | Wrap-up & Networking Drinks « agenda of day 1 |