shopper brain conference
Dublin, October 25-26, 2023
Register Now

Dublin - Thursday, October 26, 2023

9:00Welcome coffee & registration
9:30Opening by the master of ceremonies
Audrey Daffy, Global Digital & e-Commerce, Capability & Execution Excellence Director, Mars Pet Nutrition


Storytelling: Audiovisual Perception from a Neuroscientific Perspective
• How viewers’ attention is affected by cuts
• How the style of editing affects viewers’ understanding
• Narrative content that manages viewers’ attention
Celia Andreu-Sánchez, Director of Neuro-Com Research Group, Professor at Universitat Autònoma de Barcelona


How Podcasting, Reels, and TikTok is Changing the Storytelling in Business
• How storytelling is changing due to short-form hyper-personalized content
• Brand lessons on telling meaningful stories that build over time
• Content trends and how to re-inspire creativity with it
Kenneth Mc Hugh, Creative Director, Lefthand Productions


Coffee Break


CASE STUDY: A New Way to Measure Real-life Shopper Behavior in Store - At Scale
• Data gathered by automated video analysis
• Quantifying the “first moment of truth” across all categories.
• Diving into the data behind all shelf interactions and their impact on the point of sale
Roger Jackson, CEO, Shopper Intelligence
11:45 How to Get the Best Out of Your Eye-Tracking Solutions
In this talk, Tim Holmes will dig deep into one of neuromarketing’s most popular technologies: eye-tracking. He will discuss why a little insight into visual processing in the brain is necessary to get the best results from the many varied solutions available today.
Tim Holmes, Independent eye-tracking consultant, Insights Magazine’s Dr Eye-Tracking
12:15Decoding Retail Reality: Insights in Sight from In-Store Eye-Tracking Research
• Unveiling in-store eye-tracking insights
• Segmenting beyond demographics with eye-tracking
• Exploring tiredness's impact on in-store gaze
• Learning from methodology and optimizing neuromarketing research conduct
Kristian Pentus, Lecturer at the University of Tartu
12:45Lunch break

Role of Product Popularity in Consumer Decision Making
• Neural processing of product popularity
• Social vs. quality incentives related to product popularity
• Practical implications of popularity for FMCG’s
Dr. ir. Robert Goedegebure, behavioral scientist, Wageningen University


Navigating the Craft Beer Aisle: Understanding Customer Choices Using Eye-Tracking
• Discover how to optimize shelves with neuroscience
• Understand how shoppers explore the craft beer aisle, from initial orientation to brand and style comparisons
• Practical implications include the importance of packaging choices and the role of price considerations

Renee Göbbels, Researcher & Persuasion Professional, Unravel Research

Coffee Break

15:15 How AI Transforms Retail by ‘Deep Consumer Understanding’
•  Practical application of Generative AI at a global retailer
•  What is Generative AI, and how can we leverage its strengths to personalize ads
•  Lessons learned

Joop Snijder, Chief Technology Officer, Aigency
15:45Exploring the Frictionless Future of Shopping
• Understanding the interplay between conscious and non-conscious actions in retail settings
• How top retailers are championing customer-centric and channel-less strategies
• Real-world interventions that amplify sales numbers and cultivate customer devotion.

Roger Dooley, Author
16:15Wrap-up & Networking Drinks

« agenda of day 1