Roger is the author of Brainfluence (Wiley), a pioneering collection of practical marketing strategies based on neuroscience and behavioral science. Roger’s latest book, Friction (McGraw Hill), was named one of the Best 3 Management Books of 2019 by strategy+business. and made annual “Best” lists at Inc., Forbes, and elsewhere. Roger writes at Forbes and publishes the popular blog Neuromarketing. His weekly podcast, Brainfluence, has passed the 300-episode mark and has featured conversations with thought leaders and authors like Guy Kawasaki, Tom Peters, Robert Cialdini, Alan Alda, Scott Adams, and Dan Pink.