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shopper brain conference
Dublin, October 25-26, 2023
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Matt Johnson

Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision-making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (Economist Books, Fall 2022). In 2023, he was inducted into Thinkers50 Radar as one of 30 “business thinkers with ideas most likely to shape the future." As the founder of NeuroScience Of, he consults with a wide range of brands, including as an expert-in-residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Continuing Education