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shopper brain conference
Dublin, October 25-26, 2023
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Karen Helweg-Larsen

Karen has worked in digital marketing and consulting since 2000, helping legacy companies embrace and grow digitally and has 20+ years of experience digital enablement and transformation working in Los Angeles and Copenhagen.

Since 2019, she has led the digital transformation in IKEA DK with her team; retooling legacy systems to establish a foundation for growth, building a stronger omnichannel experience for customers and coworkers, and activating data-driven business steering. 

The past three years, IKEA DK has implemented in-store tech solutions that improve the customer experience by reducing checkout time, making it easy to locate products, and optimize the Click&Collect pick-up experience. At the same time, they have deepened the customer engagement in digital channels with a new app, live selling and new immersive planning tools. All to ensure shopping at IKEA is delightful and convenient. 

At The Shopper Brain Conference Europe, Karen will share her IKEA experience and discuss learnings from launching IKEA’s Omnichannel strategy with focus on how IKEA bring the inspiration from in-store shopping experience to life online.