shopper brain conference - USA
nEW YORK, June 7-8, 2018

How Fear and Vigilance Drives Shoppers' Behavior (June 23, 2016 - 10:30AM)

This talk will start by introducing the value of a brain-based shopping theoretical framework that is radically different than what a large majority of retailers use today. Dr. Morin, an award-winning media neuroscientist as well as a former CMO of a large chain of grocery stores can bridge the link between theory and practice. Attendees will learn that there are 6 rules of neuroengagement that can explain shoppers’ behaviors and what consequences they have for retailers, both inside a physical store or online.

Speaker: Christophe Morin


Audience take-aways:

  • Learn how shopping is best understood using the framework of brain-based shopping theory
  • Use 6 rules of neuroengagement to drive attention, emotion and behavioral response
  • Discover how making shopping experiences more brain friendly is the sure path to more retail success.
See full agenda