How Fear and Vigilance Drives Shoppers' Behavior (June 23, 2016 - 10:30AM)

This talk will start by introducing the value of a brain-based shopping theoretical framework that is radically different than what a large majority of retailers use today. Dr. Morin, an award-winning media neuroscientist as well as a former CMO of a large chain of grocery stores can bridge the link between theory and practice. Attendees will learn that there are 6 rules of neuroengagement that can explain shoppers’ behaviors and what consequences they have for retailers, both inside a physical store or online.

Speaker: Christophe Morin

• Learn how shopping is best understood using the framework of brain-based shopping theory
  
• Use 6 rules of neuroengagement to drive attention, emotion and behavioral response
  
• Discover how making shopping experiences more brain friendly is the sure path to more retail success.

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