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shopper brain conference
Dublin, October 25-26, 2023
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Christophe Morin



With over 30 years of consumer research and business development experience with some of the most successful companies in the world like Facebook, Microsoft, Intel, GE, Siemens and many more. Christophe is passionate about understanding and predicting consumer behavior using neuroscience and media psychology. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. Dr. Morin has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International, the largest CEO leadership training organization in the world. In 2011 and 2014, Dr. Morin received Great Mind Research Awards from the Advertising Research Foundation (ARF).

Christophe holds an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where launched a post graduate certificate in Media Neuroscience.


How vigilance and fear drives shoppers’ behaviors
How neuroscience has helped us uncover the deep subconscious mechanism that explain and predict shoppers’ behavior.