Pre-conference Activities
Tuesday November 28, 2023
| 9:00 | Pre-conference Masterclass "The Power of Behavioral Design in Retail" Store layout and design: how store layout and design can be optimized to influence shopper behavior, including strategies for product placement, signage, and lighting. Nudging and choice architecture: the concept of nudging and how it can be used to guide shopper behavior in retail environments, including examples of effective choice architecture in retail settings. Pricing and promotions: the psychology of pricing and promotions, including how to use pricing strategies and discounts to influence shopper behavior and drive sales. Customer
experience and satisfaction: how behavioral design can be used to create a positive and memorable
customer experience, including strategies for customer service, brand
messaging, and store design. |
12:00 | Wrap-up and end of the session |
13:30 | Pre-conference Retail Safari 'Shopper Experience Highlights of Singapore' Join us on a retail safari in Singapore to see the latest shopper innovations. We’ll visit concept stores, innovative leaders, and brands, and get the latest consumer trends from the Asian market. The tour ends with a beautiful dinner, mingling with peers. You can add the tour to your registration or book it stand-alone for 499 euros.
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20:30 | Return to the hotel |
| agenda of day 1 » |
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