Agenda (day 1) — Shopper Brain Conference

Day 1: Stores, Brands, Emotions, and Shoppers
Singapore - Wednesday, November 29, 2023
The program is subject to change.

9:00	Welcome coffee & registration
9:30	Opening by the master of ceremonies
THE CHANGING ROLE OF THE PHYSICAL STORE
9:45	Uncovering the Evolving Shopping Experience • The changing role of the physical store • Analyzing the impact of environmental cues on consumer behavior • New shopper demands, new technologies, and strategies Speaker to be announced
10:15	'Unified Retail' as New Omnichannel Thinking Taking Advantage of Pre-Purchase Research • How customers use online information before shopping • Understanding different types of pre-purchase research • Shifting the focus on providing helpful additional information throughout the customer journey Speaker to be announced
10:45	Coffee Break
UNDERSTANDING THE SHOPPER
11:15	Unlock the Potential of Social Listening: Harnessing Social Data to Drive Winning Strategies • Grasp the fundamentals of social listening • Analyze the conversations surrounding your brand and products • Transform social data into a successful strategy Speaker to be announced
11:45	The Shopper Brain on Loyalty • Investigating the neuroscience behind customer retention • Analyzing customer data to uncover loyalty patterns • How to un-loyal your competitors' customers Speaker to be announced
12:30	Lunch break
BRANDS AND EMOTIONS
13:45	Branding the Un-Apples: Building Brands for Boring Products • How to build a brand for a product people don't care about • Evaluating the effectiveness of traditional versus non-traditional FMCG branding techniques • Lessons for avoiding brand monotony Speaker to be announced
14:15	Brand Relevance: Strategies to Forge an Unbreakable Connection With Your Audience • Understand the fundamentals of brand relevance • Discover effective methods to emotionally engage with customers • Develop purpose-driven messaging that reflects your brand’s identity Speaker to be announced
15:00	Coffee Break
TWEAKING THE TOUCHPOINTS
15:45	Tantalizing Touchpoints • Understand the emotional world of the shopper and the impact of different touchpoints • Analyze which touchpoints determine customer satisfaction most • Leverage collected data to better understand the shopper-touchpoint relationship Speaker to be announced
16:15	Business Case: Data-Driven Touchpoint Alignment • The trouble with the huge amount of touchpoints • Combining operational, marketing, customer, emotional, and competitive research data to understand journeys • Creating an excellent customer experience that lasts the entire customer journey Speaker to be announced

16:45	Wrap-up & Networking Drinks
19:00	Conference Dinner
« go to the pre-conference activities \| go to the agenda of day 2 »

Organized by

Media Partners