Dr. Constantinos Pantidos led the team that developed THE WHEEL OF MOTIVES™, a tool to date for building brand strategy. The tool helps map and position brands and categories using neuroscience. It has been successfully leveraged by Coca-Cola, Unilever, J&J, Heineken, L’Oréal, Lilly, Philip Morris and Hyundai. Constantinos is President of BRAND AVIATORS™ Consultancy, UK. He teaches at the Heriot-Watt University, Surrey University and Leicester University. He is a former Senior Marketing Executive with Gillette, P&G and Nestlé in Europe. He has a doctorate in Business Research, Bilston College, MBA Plymouth University, and a BA University of Piraeus. Constantinos speaks 4 languages.