Vital role of the shopper’s subconscious throughout the shopping journey

Recognizing the power of the neural-net of the shopper’s brain
Wednesday November 20, 9:45 am - Main Stage

As mass retailing reverts to its origins of personal selling, Dr. Herb Sorensen, noted author and global authority on shopping behavior, will provide a step-wise approach to establishing the importance of connecting the global internet of things directly to the subconscious, habitual behavior of shoppers.

This session will explore the:

• Critical importance of retailers and marketers becoming “active retailers”
  
• Clearing the clutter: the changing role of the physical store
• Steps to embrace retailing of the future (anticipating shopper demand through neural connectivity to the shopper)