Using Artificial Intelligence (AI) and Machine Learning (ML) to Better Understand ShoppersWednesday November 20, 3:45 pm - Main Stage
Despite the many discussions about understanding shoppers, we can’t seem to agree on the best approach. Denyse Drummond-Dunn argues that we should take a radically different perspective. She says that to understand your customer better, marketers need to start leveraging AI and ML.
Join Denyse to find out more about how you can apply AI and ML in every stage of the customer journey, and beyond. Learn how AI and ML can help you build closer relationships, discover unarticulated needs, and increase perceived value.
What you can learn:
Why AI and ML can help you take a different approach to understand your shoppers
How to effectively leverage AI and ML at every stage of the customer journey
Options for many more applications