Neuro Lessons for Creatives
The Neuro Journey of an Ad GuyWednesday, November 20, 2:45 pm - Main Stage
Annoyed by the only-afterward approach of some neuro research in the past, ad guy Wim Ubachs (famous in the Dutch ad industry) decided to find out what neuroscience could bring him as a creative. He joined the Neuromarketing Science and Business Association and met people all over the world to find out, independently and objectively, what neuroscientists tell us about human behavior, persuasion, communication, and ultimately, what's in it for him, an ambitious ad guy.
At the Shopper Brain Conference in New York, he will share his lessons and deliver his view on advertising nowadays.
What you will learn:
- The right place of neuroscience in the creative process
Neuro do's and don'ts for ad people
The role of creativity in a world increasingly focusing on research, automation, data, and AI