Neuro Lessons for Creatives

Wednesday, November 20, 2:45 pm - Main Stage

Annoyed by the only-afterward approach of some neuro research in the past, ad guy Wim Ubachs (famous in the Dutch ad industry) decided to find out what neuroscience could bring him as a creative. He joined the Neuromarketing Science and Business Association and met people all over the world to find out, independently and objectively, what neuroscientists tell us about human behavior, persuasion, communication, and ultimately, what's in it for him, an ambitious ad guy.

At the Shopper Brain Conference in New York, he will share his lessons and deliver his view on advertising nowadays.

What you will learn:

• The right place of neuroscience in the creative process
  

• Neuro do's and don'ts for ad people

• The role of creativity in a world increasingly focusing on research, automation, data, and AI