shopper brain conference
Dublin, October 25-26, 2023
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Win the Share of Emotion Without Spending Big
A.G Lafley once said “Execution is the only form of strategy consumers see”. In this session

Andrew Piper shares best in class examples from across the world that showcase how, by using 5 core brand design (execution) principles, businesses can better appeal to the conscious and subconscious of the consumers enabling them to win the ‘share of emotion’ without spending big.Andrew Piper, Co-founder & Creative Director, Rare Design