How to Create Happy Customers through Prosocial Marketing In this talk, Marwah will examine how research has shown that one way for happiness to be experienced is through the process of giving. He will additionally discuss a new trend of consumers now wanting a different form of corporate social responsibility where social impact is closer tied into a company's activities and even business model. Marwah will examine what this means for marketers trying to create happy loyal customers. Om Marwah, Head of Behavioral Science, Walmart