Melinda Staros is Head of Research & Insights at Sharethrough, the industry's leading native advertising platform, based in San Francisco. She is a research professional with more than 8 years of experience conducting supplier and client side marketing research, with an M.S. in Marketing Analysis from Ghent University, Belgium. Equal parts social psychologist and numbers nerd, she is a strong believer that no matter the research challenge - context is everything. Her latest project involves connecting the dots between three of her major interests: neuromarketing, linguistics and data science.