Carmen Simon is a cognitive neuroscientist and co-founder of Rexi Media, a company using brain science to help marketers create memorable messages. She is also a bestselling author, and leading expert on using memory to influence decision-making.

Her most recent book, "Impossible to Ignore: Create Memorable Content to Influence Decisions," has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top books on persuasion. She holds doctorates in both information technology and cognitive psychology.