shopper brain conference
Dublin, October 25-26, 2023
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Case Study Hershey's: 'Better For You Products'
June 23, 2017 10:30 AM

A major retailer wanted to reinvent the front end to introduce perceived “Better for You” items. Hershey partnered with the retailer to understand how shoppers felt about these changes. When they asked shoppers what they wanted, they stated that an increased assortment of “healthy” products was appealing to them. However, the bio-metric research showed that emotional quotient (happiness) was lower for the new “healthy” test. Hershey's Shopper Insights Lead Kamal Sharma  and Anne Stephenson will present this study.

Audience take-aways:

- Understand shopper’s emotional reaction towards healthy food
- Optimize retail design based with a combination of quantitative and neuro tools
- Pinpoint the differences in what shoppers say and how they feel

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