shopper brain conference
Dublin, October 25-26, 2023
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Bricks & Clicks: Emotions in Retail (June 23, 2016 2:30 PM)

“Bricks and Clicks, Emotions in Retail,” discusses the complexity of the human brain and how the purchase process is changing, requiring retailers to be better equipped at addressing consumer needs in an evolving, complex e-commerce as well as in brick and mortar environments. In this session, Carl will discuss three points within the shopper journey, “pre-tail,” “retail” and post-tail” and how consumers can make a connection and become advocates for brands within the path-to-purchase.

Personal relevance and emotional engagement are paramount, Carl will discuss how retailers today must consider the entire path-to-purchase online and off to understand how best to influence consumers along their purchase journey.
Carl will speak to the importance of measuring emotions along multiple touch-points during the purchase journey—from marketing communications, to shelf layouts, point-of-sale material and package design.

Speaker: Carl Marci

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