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shopper brain conference europe
DUBLIN, 25-26 October 2023
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Ynzo van Zanten



Ynzo van Zanten, Tony’s ‘Choco Evangelist’, will tell the story of Tony’s Chocolonely’s roadmap to 100% slave free chocolate. Ynzo is an economist, author, entrepreneur and the Chief Evangelist of Tony’s Chocolonely. His entrepreneurial ambitions drove him to set up Innocent Drinks Benelux together with Henk Jan Beltman. Ynzo is initiator of the ‘Sustainable Leadership & Entrepreneurship’ programme of the Amsterdam University of applied Sciences, and (guest-)lecturer at the University of Amsterdam and the TU Delft. In his spare time Ynzo is a member of the board of ’10.000 Hours’ and the ‘Plastic Whale’ foundation.