Tibert Verhagen is Associate Professor of E-business at the Centre for Market Insights of the Amsterdam University of Applied Sciences. He studied International Economics at Utrecht University and he received his PhD at the Vrije Universiteit Amsterdam. His current research interests include emerging digital technology, store innovation, and consumer behavior. His research is published in leading peer-reviewed academic journals and in business literature. Tibert has extensive teaching experience, has been the initiator of Master of Science programs, and also is engaged in business practices.