Marta received her bachelor’s degree in Management by the Faculdade de Economia do Porto. The study was combined with work, as chaired the international students Association, AIESEC. This association's mission is to contribute to peace and development of human potential. Marta joined Sonae, Portugal’s largest retailer, in 2000 as a price manager in the food business. After being a commercial manager of various units of the non-food business of Sonae MC, and a brief time in 2010 when she was the director of supply chain, she was responsible for 4 years for the Innovation Management team, where she focused on boosting the innovation culture across Sonae, promoting the open innovation policy, in particular partnership with universities. Nowadays Marta is responsible for the Customer Insights Department, providing insights about the customers to all the food retail business. During 2014, Marta has accumulated the study to their work, through the Executive MBA from Porto Business School. Given their academic results and personal characteristics, Marta received the award MBA Student of the Year Award in 2014 by the Association of MBAs. Marta is also a public speaker and a trainer of Porto Business School in areas such as innovation and creativity.