Consumer behavior specialist, business strategist and award-winning interior designer, Lyn Falk, has educated thousands of business owners across the U.S. over the past 30 years on how to build purposeful and profitable spaces that move hearts, minds and merchandise. Combining her expertise in design, business, consumer behavior and environmental psychology, she helps her clients develop designs and create experiences that often exceed projected goals. She has worked in over 35 different retail industries, with manufacturers, conference organizers and downtown shopping/business districts. She has taught at the University of Wisconsin–Madison in the Retail Department, and has developed course curriculums for both students and businesses. Her work has been acknowledged over 150 times in over 85 different publications. Once you hear Ms Falk speak, you’ll never experience your environment the same way again.