Using Artificial Intelligence and Machine Learning to Better Understand ShoppersFriday Nov 1, 09:45 - Main Stage
As customers share more about their daily lives, preferences and behaviors, Artificial Intelligence (AI) and Machine Learning (ML) will enable marketers to build ever closer relationships even before they shop. Join Denyse Drummond-Dunn to find out more about how you can apply AI and ML in every stage of the customer journey, and beyond. Learn how AI and ML can help you build closer relationships, discover unarticulated needs, and increase perceived value.
What you can learn:
Why AI and ML can help you take a different approach to understand your shoppers
How to effectively leverage AI and ML at every stage of the customer journey
Options for many more applications