shopper brain conference europe
DUBLIN, 25-26 October 2023
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Saving the Planet One Burger at a Time       
Friday, November 1, 11:45

How can you get omnivores to make more sustainable food choices? Keynote speaker Duncan Smith will discuss a case study of research conducted for the Good Food Institute in North America demonstrating the use of quantitative response-time testing. He will show how this has been applied to understand consumers' perceptions of plant-based meat and dairy alternatives in order to gain a comprehensive overview of both consumers' unconscious decision-making processes as well as their more rational, considered attitudes and how they differ. This type of research is used to inform the industry about strategies to generate behavioral change. 

What the audience can learn:

  • The challenges of reaching a behavioral change
  • Using response-time testing to understand unconscious decision-making processes better
  • How to apply the new insights to build a behavioral change strategy