Advertising generally focuses on the ideal client – the one that likes your product and knows how to use it. But what about the segment of buyers who are interested in your product, but aren’t confident in their ability to use it? How do you overcome fixed mindsets, so these ‘lost buyers’ will buy your product?  

Join mental trainer and cognitive psychologist Giulia Ghiotto to understand where customer’s feelings of insecurity about your product are coming from. Learn how frustration influences purchasing decisions, and how to activate customer’s reward mechanism and self-esteem instead.  

What the audience can learn:

• How beliefs about one’s abilities influence purchasing choices
• The frustrations ‘lost buyers’ go through
• How to help reluctant customers overcome a fixed mindset

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