Purpose-Driven Marketing in Practice: Disrupting the Chocolate Industry
Thursday October 5, 16:15uTony’s Chocolonely is no average chocolate company,
but a chocolate company with a great mission: ending the slavery and
exploitation in the cacao-industry. With crazy good tasting chocolate do they
set an example and show the world that making chocolate can be done different:
in taste, packaging and the way they work with cacao farmers (via long term
relationships) and a fair and transparent value chain. Ynzo van Zanten, Tony’s
“Choco Evangelist”, will tell you everything about Tony’s route map to 100%
slave free chocolate and the way you can participate. And euuh.. who knows do
you go home with a lovely Tony’s bar.