How to reduce customer's tiredness when they manage purchasing informationShopping is a process that not only runs on emotions. It's also an operational flow, with tasks to be performed over a period of time. One of them is getting information and processing it. When customers do so this cortex-based cognitive load at low speed and high glucose consumption is tiring them.
Thursday October 20, 14:15
Professor Lluis Martinez-Ribes will share practical brain-friendly methods to reduce customers' pain by improving the way retail firms provide the needed information - both digital and physical.
- A better understanding of the cognitive load of shopping, and how to reduce it
- Creating more effective shopper information for the whole shopper journey
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