shopper brain conference europe
DUBLIN, 25-26 October 2023
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How Shoppers Make Decisions Today
Thursday October 20, 2016 - 10:30 AM

Shoppers face greater choices and complexity than any time in the history of retail. Shopper Behavior expert, Devora Rogers has spent the last decade uncovering what makes shoppers tick. In this dynamic presentation, Devora will reveal the keys to understanding and tracking shopper behavior trends and what it means for brands, retailers, and shoppers. You’ll learn how to uncover shopper behavior at scale and how shopper decision making and purchase behaviors are changing throughout the shopper journey.

Audience take-aways:
- How shoppers go from undecided to decided
- The new paths to purchase today
- How to uncover what really influences shoppers

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