PRESENTATIONS
DAY 1
09:00 | Welcome coffee & registration |
09:45 | Opening (by Leo van de Polder and Carla Nagel) |
10:00 |
Shopper Marketing: Change or Die -- Download Presentation -- Download Background Info Peter Steidl, Principal, Neurothinking & Author, Shopper Marketing and Neuromarketing Essentials |
10:45 |
The “Now What” of the Shopper Brain VIDEO - Ask me for £5 Kathryn Purchase, Head of Shopper, decode |
11:15 | Coffee Break |
WHERE SHOPPER MARKETING MEETS NEUROMARKETING | |
11:45 | The Neuroscience of Effort – Why Customers Love it Easy Ana Iorga, Founder and Chief Neuroscientist, Buyer Brain |
12:15 | How Does the Nonconscious Impact Consumer Behavior and How Do We Measure It? Andra Magerusan, Senior Business Psychologist, The Innovationbubble |
12:45 | Lunch Break |
SPLIT SECOND DECISION MAKING AND EMOTIONS | |
14:00 | How Much? Effectiveness of Strike Through and Other Techniques in Different Market Verticals Eamon Fulcher, Director, Split Second Research |
14:45 |
Imagination and the Impact on Buying Behavior Thomas Bjørnsten, Researcher and Partner, You Sense It |
15:15 | Coffee Break |
OUTSTANDING IN SHOPPER'S EXPERIENCE | |
15:45 |
Best Practices for Building Emotional Attachment |
16:15 | Purpose-Driven Marketing in Practice: Disrupting the
Chocolate Industry |
16:45 | Wrap-up & Networking Drinks |
DAY 2
PRACTICAL LESSONS IN BUYING BEHAVIOR
| |
09:00 | Welcome coffee |
10:00 | Marketing to Consumers' Instincts Matthew Willcox, Founding Partner, The Business of Choice |
10:45 | The Power of Priming Dalibor Šumiga, Behavioral Marketing Specialist, Founder and CEO, Promosapiens |
11:15 | Coffee Break |
SHOPPER PSYCHOLOGY IN A CHANGING WORLD |
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11:45 | The Psychology Behind Shopper's Online Decisions Liraz Margalit, Web Psychologist and Head of Behavioral Research, Clicktale |
12:15 | The Psychological Revolution is Now Richard Summers, Chief Scientist, CrowdCat |
12:45 | Lunch Break |
IMPROVING IN-STORE EFFECTIVENESS | |
13:45 | Optimizing Store Layout for More Effective Floor Usage |
14:15 | Leveraging the Power of Scent: Unlocking its Secrets to Improve Retail Experiences |
14:45 |
Coffee-break |
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15:15 | Evaluating Associations to Brands Christian Caldato, Psychologist & Neuromarketing Specialist with a MS in Psychology, TSW |
15:45 |
The “Artificial Creativity”
Project |
16:30 | Wrap-up and networking drinks |