The retail reality changes rapidly with the digital revolution we are in. Today's shoppers can choose from an increasing number of shopping possibilities and information sources.
A better understanding of shopper conscious and subconscious needs, gives you the opportunity to stay ahead in this challenging retail landscape. At the Shopper Brain Conference you will learn all relevant new consumer insights from consumer neuroscience, applied in shopper marketing, retail and branding.
Agenda - day 1 (2016!)
09:00 | Welcome coffee & registration |
09:45 | Opening (by Leo van de Polder and Carla Nagel) |
Today's World, Today's Shopper and the Shopper's Brain | |
10:00 | The Shopper Marketing Revolution: how shopping environment changes are revolutionizing the world of consumer goods marketing? |
10:30 | How Shoppers Make Decisions Today |
11:15 | Coffee Break |
Today's Challenges in Branding | |
11:45 | The Concept of a Brand in One's Mind |
12:30 | The Invisible Logo: New Opportunities for Branding |
13:00 | Lunch Break |
Next Level Retail Information | |
14:15 | How to Reduce Shoppers' Tiredness when Managing Purchase Information |
14:45 |
Voices that Drive Choices |
15:15 | Coffee Break |
The Perfect Store | |
15:45 | Shelf Optimization With Help of the Subconscious |
16:15 |
Reducing the Paradox of Choice |
16:45 | Networking Drinks and Dinner |
Agenda - day 2 (2016!)
Big Data, Online and Neuromarketing | |
09:00 | Welcome coffee |
09:30 | Identifying Shoppers' Needs and Enrich Consumer Insights |
10:00 | How can neuro tools help us understand shopper decisions online? |
10:30 | Coffee Break |
Shoppers' Senses Inside Out | |
11:00 | Applying Psychology to Leisure Design |
11:30 | From Neuroscience to Neuro-Scent |
12:00 | Emotion behind the click: Injecting emotion into UX testing Results of a large scale neuroscience website usability test on a number of UK grocery sites using EEG, GSR, Eye tracking and implicit testing to understand the unconscious emotional reactions to the online grocery shopping experience Andy Myers, Walnut Unlimited (United Kingdom) |
12:30 | Lunch |
Shopper Emotions and Emotional Marketing | |
13:30 | Best Practices in Emotional Marketing in the Retail Domain |
14:15 | Linking Success Metrics to Specific Emotions |
14:45 | Coffee Break |
Shoppers' Decision Making | |
15:00 | To Buy or Not To Buy - Split-second decision-making - Measuring attraction at point-of-sale - A case-study: The price is right? How a UK retailer used neuroscience to discover the best way to display pricing to its customers Nikki Westoby, Director of Neuroscience for Europe, Nielsen (United Kingdom) |
15:30 | Organization Transformation: Customer Based Retailer - The customer on the center of the decision making process - Processes and methodologies on Customer Centric Retail - Economic results of a customer strategy Marta Cunha, Client Director, Sonae MC (Portugal) |
16:00 | Measuring and Managing Category and Brand Shoppability - Quantify the shoppability of product categories and brands - Identify the specific brands, product features and other visual cues that engage shoppers - Discover when shelf placement, adjacencies, and presentation undermine shoppability Raymond R. Burke, Professor at Kelley School of Business |
16:30 | Wrap-up |
16:45 | Networking drinks |