shopper brain academy

Neuromarketing for Shopper Marketers

October 30, 2019. 9:00-12:00, Amsterdam or November 19, 2019. 9:00-12:00

Join neuromarketing pioneer Michael E. Smith for an intense introduction to neuromarketing for shopper marketers. In one afternoon you are up-to-date with the latest technologies, the opportunities and pitfalls.


* The what and why of neuromarketing in retail
* The how: behavioral methods
  • Response time
  • Eye-tracking
  • Facial expression analysis
* The how: peripheral nervous system physiology
  • Heart rate variability
  • Electrodermal responses
* The how: central nervous system physiology
  • Electroencephalography
  • functional Magnetic Resonance Imaging (fMRI)
* Ethics of neuromarketing

Save your seat (OCT 30, Amsterdam) »
Save your seat  (NOV 19, New York) »

Your teacher

Michael E. Smith, Founder and Principal Scientist, Adaptation Research 


The registration fee is 350 euro + 21% VAT per person. This includes:
  • Your participation including catering
  • Slides of the presentation - which gives a great overview of today's neuromarketing possibilities
  • A certificate of participation and completion

More info

For more information about the content course or interest in group rates please contact Carla Nagel at