Agenda
The agenda of the third US Shopper Brain Conference, June 7-8, 2018 in New York, will be announced in January 2018. To get an idea what the event will cover, please review last year's event. Early registration is really rewarded
The Shopper Brain Conference uses the unique pricing system 'a year full of mini-early bird discounts', meaning that the price increases every day with $2 until the event date. Early registration is really rewarded. Sign up today »
Day 1 Last year's event (2017! - 2018 agenda announcement March 2018)
THE SHOPPER BRAIN CONFERENCE - USA | |
09:00 | Registration and welcome coffee |
09:45 | Opening of the Shopper Brain Conference USA - Presentation of the annual shopper bench-marking study Phil McGee, President Decision Breakers |
10:00 |
Brain Signals of Desire - What brain-science tells about consumer preference - How approach motivation and reward anticipation and consumer behavior relate - Practical applications in shopper marketing Michael E. Smith, Vice President, Nielsen Consumer Neuroscience |
10:30 |
Does Your Store Evoke Desire in Shoppers? - Elucidating the neural underpinnings of in-store shopper behavior with brain scanning - fMRI investigation into retail environments and their effects on impulsive buying - Effective packaging: an fMRI case for a fruit design package that lifted sales drastically Roeland Dietvorst, Scientific Director, Alpha.One |
11:15 |
Coffee-break |
EMOTIONAL MARKETING | |
11:45 |
Best Ways to Recruit New Shoppers Using Emotional
Marketing |
12:15 |
Cash, Travel, and Neuroscience Biometric science reveals new insights in reward preference emotions - Behavioral motivators behind reward selection - Emotional aspects of reward preference among their consumers - How to position goods and services as better motivational tools than cash Charlotte Blank, Chief Behavioral Officer, Maritz |
12:45 | Lunch |
PRACTICAL LESSONS FROM NEUROMARKETING FOR SHOPPER MARKETERS | |
02:00 | When the Brain Goes Shopping - Making stores more brain-friendly - New ways to measure the shopping experience Steve Genco, Author of 'Neuromarketing for Dummies', Advisor, Intuitive Consumer Insights |
02:45 |
Behavioral Economics and Nudge |
03:15 |
Coffee-break
|
UNDERSTANDING SUBCONSCIOUS CONSUMER TRIGGERS | |
03:45 |
Step Closer, Step Ahead: Overcoming the Inevitable Say/Feel
Gap |
04:15 | Predicting Consumer Impulsive Shopping Behaviors - Understanding underlying triggers to better forecast impulsive marketplace responses - How to determine overall propensity for impulsive behavior - Consequences for shopper marketers Don E. Schultz, Professor Emeritus (in Service), IMC department at Northwestern |
04:45 | Wrap-up & Networking Drinks |
08:00 | Conference Dinner Wining, dining, and meeting new colleagues and peers. The dinner is included in the full conference registration fees. |
Day 2 Last year's event (2017!)
SHOPPER MARKETING STRATEGIES IN A CHANGING WORLD | |
09:00 | Registration and welcome coffee |
10:00 |
Digitally Connected Customers – Emotionally Connected Customer’s Brains - Understanding the shift from individual experience to shared and connected shopper experiences - How social media networks draw shoppers together into a cognitive ‘force majeure’ David Kepron, Vice President - Global Design Strategies, Marriott International |
10:30 |
Case Study Hershey's:
'Better For You Products'
- A retailer's introduction of 'better for you products' - How Facial Coding helped understand shopper’s emotional reaction - Bridging the “say vs. feel”-gap for a front end reinvention Kamal Sharma, Senior Manager - Shopper Insights, The Hershey Company Anne Stephenson, Partner, Explorer Research |
11:15 |
Coffee-break |
11:45 |
Copycat Killers: Self-Defense Training for Brands - Show case the effect of copy cat brands and what to do about it - The science behind search behaviors of shoppers - Explore self-defense strategies that undermine the copycat effect Tim Holmes, Director of Research, Acuity Intelligence Ltd. / Honorary Research Associate, Royal Holloway, University of London |
12:15 |
Memory & Marketing - How memory works and why memory is vital for success in sales and marketing - How to influence future buying decisions by memorable marketing Carmen Simon, Cognitive Neuroscientist and co-founder, Rexi Media |
12:45 | Lunch |
BRAIN-PLEASING PACKAGE DESIGN | |
01:45 |
A Case Study: Does Neuromarketing help to Evaluate Designs and Predict Actual Sales Figures? - Evaluating tea packaging design with the help of fMRI - Gaining new markets without losing old ones Gesa Lischka, CEO Kochstrasse |
02:15 |
Choosing the Package that Sends the Correct Message to the Shopper |
02:45 | Coffee-break |
SHOPPER BEHAVIOR IN A DIGITAL WORLD | |
03:15 |
Omnichannel is B.S. |
03:45 |
Behavior Science and Digital Conversion |
04:30 | Networking Drinks |