Diana Lucaci is the Founder/CEO of True Impact, and Committee Member of the Standards Council of Canada. Diana served as Chair on the Neuromarketing Science and Business Association (NMSBA, 2012-2018 term), and won the Best in Class research award from the Marketing Research and Intelligence Association (MRIA). She holds a degree in Neuroscience and Psychology from the University of Toronto. True Impact’s mission is to drive business results through science. She empowers Fortune 500 organizations, including Nissan, Colgate-Palmolive, General Motors, Canada Post, Yahoo, Miller Coors and many others, to humanize their customers and exceed growth targets.