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shopper brain conference
NEW YORK, November 19-21, 2019
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Allegra Pedretti

Allegra Pedretti is Senior Manager of Customer Insights at CVS Health. She received her BA at the University of California, Berkeley and her MBA at the University of Chicago Booth School of Business. Allegra is a brand-builder and insights strategy leader, with a background on the client-side and the agency-side. She is passionate about driving research to understand consumers and activate business.